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A blog post could take me a day or two, maybe more before I actually post it. I’ll fuss over the details like ‘does it make sense? Am I chatting shit? Will a reader relate? For flip sake I missed a word, this doesn’t flow…’ and the conversation continues. It’s annoying. Honestly.

But that’s the price of producing work you can be proud of.

Being great at anything isn’t an overnight job. It can take years. When I look back at my work from 10 years ago, I wonder how I ever made it through university. It was terrible. I almost never proof read anything. What the hell for? ‘You said 3000 words, take it and leave me alone’. And I’m not exaggerating, it was a total mess.

It took me looking at my work to really see the quality that I was producing and make changes. Doing so made me realise I missed words a lot, and that I could read a sentence 5 times and still not notice it’s not there. Oh, and that’s another thing, I HAVE to reread my writing out loud several times, even when I don’t feel like it, because what you see matters to me. It’s the difference between a good read and a read that barely makes sense. It can be tiresome, but do you want to be just okay? Or great at what you do?

It’s so easy to look at someone doing brilliantly and think they’ve got it like that. They don’t. What they do have is a commitment to their life and work continuously to do better, to beat themselves over and over and over again.

So don’t be blind sighted by the appearance of things as all great things are always worked for.